Consistency > Brilliance

Good morning.


The general consensus on daily emails has been positive. Here are the stats:

  • 11 people (3%) unsubscribed, which is about 100 less than I expected.
  • 78 people (22%) opened none of the emails. But they can have the benefit of the doubt – they might still be on holidays. 
  • 145 people (42%) of people read every email. 

 
The content is for the 42%.
 
That number might drop over the next few weeks, which will be good – then we see who is interested, not just tolerating these emails. 
 
Last week, I was asked a few times how I would go with writing daily and coming up with new content. 
 
I hadn’t really thought about it, to be honest, but it will be fine. 
 
I never had a content calendar for my long-form articles, I would think of a topic I thought was relevant, or I had discussed with someone recently, and then try to explain it to someone who wasn’t there.
 
I knew when it had to be posted, so I just had to make sure I had something done before that time.
 
It worked.
 
They were never perfect – sometimes I poorly made my point, had grammar errors, or even didn’t finish a sentence.
 
But on Wednesdays at 7:45pm, there was an article on my website or an email to The Integrated Insider.
 
It might not have been brilliant, but it was consistent.
 
There is no 52-week master plan for these emails - where I could tell you now that on Friday 6th June I will be discussing sarcopenia, which is the age-related loss of muscle mass (and why resistance training is so important!).
 
That’s because the aim of this is to be consistent, not perfect. 

If I truly wanted to craft the perfect manuscript, one that would inform you of all you needed to know about training and nutrition in a single document - that would take me all year.
 
And when I released it, no one would read it - it would be too long!

It might great quality, but that’s not the limiting factor. 

Consistency is more important.
 
It’s the same for training and nutrition.
 
You might have 14 days of in-the-zone training and perfect nutrition, for the entire year.
 
The rest of them will be OK. Training will be hard and you’ll have temptations to deviate from the diet, which you’ll give into every now and then.
 
A few days will be awful - zero motivation and overeating. 
 
But if you are sticking to the strategy most days, you will get results.  
 
So pick a small change today, and do it every day for the next four weeks – no matter what.
 
A single change won’t make your diet or training perfect, but it will make it slightly better for the next four weeks!
 
Let me know what it is, and I’ll check in with you on Monday 12th February to see how it went.

Tom Fitzgerald