You Need A Personalised Nutrition Program
The best approach for weight loss and muscle gain.
The most common question I get asked is, ‘What is the best nutrition plan for weight loss, muscle gain or both (Body Recomposition)?’ The answer I give often surprises people.
It matters less which approach you take, so long as it suits your goals, is healthy and sustainable. What is more important is whether the nutrition plan you use is something you can stick to.
This is called adherence, and is often the measure of a successful nutrition plan. Nutrition is like any other protocol or treatment, if you do not follow the guidelines, you cannot expect results.
There are many reasons people do not adhere to nutrition plans. Lack of time, inconvenience and lack of willpower are among the top reasons.
We know that adherence is important for successful nutrition programming, but how exactly can we encourage and foster it?
The answer lies with personalisation. The more specific a nutrition plan can be tailored to your lifestyle and goals, the greater likelihood of success.
However, in the nutrition industry personalisation is not always considered cool.
Personalisation takes time and knowledge, of which one or both can be lacking among many 'experts' in this field. For a coach, it's a lot quicker to put 30 clients on the same 1200 kcal/day nutrition plan than it is to create 30 personalised plans. For a customer, it's a lot cheaper to purchase a pre-written program, because you don't need to pay for a professional's time.
We often put a lot of focus on compliance and success rates, instead of considering the value of personalisation when developing a nutrition plan.
Adherence is Batman and personalisation is Robin. When a nutrition plan is successful, adherence receives all the credit and is lauded. Personalisation plays an important role in ensuring adherence, but rarely receives any accolades.
The nutrition industry is constantly trying to develop a single diet for millions of people. In reality, we should focus on creating millions of personalised nutrition plans that reflect each client’s specific needs.
A successful nutrition plan needs to fit your lifestyle. Someone busy might need to prepare meals for the day to ensure they eat. A client who has frequent business lunches might need education regarding food choices while dining out. Students might have time to prepare food but a limited-budget.
Cooking skills and nutritional knowledge are also important aspects of personalisation. A student who has eaten microwaved noodles for two years is unlikely to be able to prepare a six-course meal. Likewise, the bearded foodie who frequents New Acton four nights a week is never impressed with grilled chicken and vegetables (even though it’s gluten-free).
Last and certainly not least is the client’s goal. Seeing results is the best form of motivation for any client, provided these results are aligned with their goal. Weight-loss clients want to lose weight, and that’s why they hired you. Secondary goals such as fitness or drinking less coffee are great to achieve, but that’s not what motivated them seek your service originally.
Consider how you can personalise your nutrition to promote better adherence. If you need help, reach out to the right professional and they can develop a plan that suits you. The best thing, Batman and Robin get to fight another day!
Holy secret ingredient, Batman!