Don't get a PhD in hindsight

Good morning, %FIRSTNAME%.

I’ve offered to help out a couple of time over the past few weeks. I’ve currently got a group of people working on a four-week goal, and I also reviewed people’s tracking from the weekend.
You might now look at that and be thinking you missed out, and you really should have done that :(
Maybe, but there are zero benefits to thinking about that now. 
You could just start your own 28-day challenge and report back to me with the results.
I won’t be there to hold you accountable, but that doesn’t mean you can’t do it. 
So mark the date down and let me know how you go. 
I purposely won’t note the date, so I am looking forward to a couple of surprise emails in four weeks.

Tom Fitzgerald